When it comes to the individual, subjectivity is not all that evident because there is no point of reference, but when we look at the case of information transfer, it becomes obvious that it is so essential, that failure to recognize it would render communication impossible. If subjectivity would not be recognized and dealt with, two subjects could never communicate because they would never be able to establish consensus about the objects of their discussion. In the world of human communication, this does not happen either, because the brain can calculate the various degrees to which certain information is particular to itself, the individual, the group of individuals that are communicating or larger, more complex circle of individuals. Common concepts that uniquely identify objects, within particular contexts, are conceived such that they are precise enough to serve their purpose yet loose enough to allow for individual perspective. For example there is a pretty wide consensus of what the color “red” means and people don’t usually argue about the “redness” of an object. They may however have different perspective on certain shades like, light pink versus light violet, where some will see it pink and some will see it violet, but these cases are rare in human communication, as language is designed to grasp what’s common not what’s different.